Self-Reflection Paper Essay Example | Topics and Well Written Essays - 500 words

Self-Reflection Paper - Essay Example Therefore, there is a need for quantitative problem solving skills for the managers. The QRB course aims to do that. Careers in finance and accounting depend on the managers and the employees employing the latest in trend forecasting and other kinds of analysis to fit the models at hand. Accounting, in particular depends a lot on the ability to do number crunching. Thus, finance and accounting need advanced mathematical skills to succeed. Economics is all about numbers and the way in which one reports the same in annualized GDP numbers, growth forecasts or other such forecasting methods. A quantitative approach and learning quantitative methods are thus useful for any student planning to make a career in these fields. My taking the QRB course has benefited me as it has refreshed my understanding of econometrics and use of ratios and trying to understand financial statements. It has given me an opportunity to revisit and learn new things from the module. I hope to apply these concepts when I study further and in my career. The theoretical framework that I have learned has meshed with the statistical side of the problem solving model and in this respect the QRB course has come in handy. I have learnt the details that go into the numbers and am now confident of taking further courses in Economics, Finance and Accounting that have a need for these skills. I intend to take as many courses as possible in these

USING CHEMICALS IN TERRORIST ATTACKS AND ON THE BATTLE FIELD Coursework

USING CHEMICALS IN TERRORIST ATTACKS AND ON THE BATTLE FIELD - Coursework Example Since its inception in 2003 by the Congress, the Department of Homeland Security (in conjunction with The National Academies) has been instrumental in educating the masses and the media about various attacks associated with Bioterrorism. They have provided information concerning the characteristics, effects and dangers associated with Biochemical attacks. This information has gone through thorough evaluation process by experts at the National Academies to ensure that they are authentic. (Department of Homeland Security, 2003) Chemical attack fact sheet. With such information at their disposal, the general public can act without panic until professional help is sought. The reason why the Sarin Gas attack was catastrophic was because of panic and general confusion among people and professionals, making it easier for the terrorists to strike again resulting in more havoc. Since it is the public which is always targeted by these extremist groups, then it would make sense to educate them on how to respond to such a situation. Furthermore, there have been tremendous developments in the health sector to ensure that American citizens are catered for. There have been massive improvements in surveillance of diseases, storing of pharmaceuticals for emergencies and training of medical practitioners how to respond to such emergencies and how to identify the victims affected. (LM Davis, 2010) Are local health responders ready for biological and chemical terrorism? Despite these weapons being extremely dangerous, USA and the former USSR were busy stockpiling chemical weapons. During the First World War, Russia was shocked to learn that the US had atomic bombs that were far much superior to their armory; this prompted them to carry out extensive research in chemical warfare. As the tension between the two countries grew stronger, the US was forced to stockpile and manufacture as precautionary measure in case of an attack and also to outdo its opponent. The US and Russian

Lucozade SWOT and PEST Analysis

Lucozade SWOT and PEST Analysis Introduction: Lucozade is a recognised brand name known for its energy and sports drinks. The brand is an important product in the portfolio of GlaxoSmithKline PLCs (GSK), a global pharmaceutical company with sales of  £24 billion in 2015 (GSK, 2015, P.1). Lucozade was launched in 1927 as a medicinal syrup, until 1985 (Ward, 2009) when it was marketed as a mainstream drink, differentiating Lucozade as a perfect product to aid customers in their physical activity (Schuna, 2015). Since its launch, the Lucozade formula has been developed into many different forms from gels to edible tablets illustrating the versatility and strength of this brand and developing the brands portfolio. Lucozade has been around since the early 1920s and over the last 90 years has become one of the leading brands in the energy drinks market, however there are other strong energy drinks competitors in the market such as Gatorade by Pepsi and Powerade by Coca-Cola launched in 1965 and 2001 respectively (Zuccaro, 2015). Although these drinks came onto the market at later dates, the companies backing them are giant companies and global brands with a lot of financial strengths including large profits for re-investment, supplier bargaining power, large economies of scale and technological access, all of which allow them to pose a real threat to Lucozade. More recently, there are numerous other companies that have also taken out supplement brands including SIS and Clif that are aimed at smaller, niche markets to capture the lucrative opportunity of the energy market (Hanrahan, 2009). This report will critically examine Lucozades micro environment strengths and weaknesses and the macro envir onment which are the opportunities and threats. A PEST analysis is done as Porters five forces analysis. 1.2 SWOT Analysis: A SWOT analysis is a marketing tool that allows for managers to assess the companys strengths, weakness, opportunity and threats. Albert Humphrey claims it is a strategic planning technique that organisations can implement for their products and services when deciding on the best way to achieve future growth (Fair, 2005, pp.7-8). Strengths: One of the major strengths of Lucozade is that it is a well-known, established sports energy drink within Britain. It is also one of the leaders in the energy drinks market, and has a presence in numerous other international markets as well, including USA where it has sponsored many sports events (Wenner Jackson, 2009, pp.3-16). Another strength of Lucozade is its branding, Consumer brand knowledge can be defined in terms of the personal meaning about a brand stored in consumer memory, that is, all descriptive and evaluative brand-related information. (Keller, 2003, P.370-371) Lucozade has a very famous and strong brand with high level acceptance among energy drinks consumers acceptance since 1920s. The company is well- recognised for their innovation and consistent development and testing on their products to help consumers with their energy and performance. Lucozade has tried over the years to differentiate itself from other brands as a reliable company in the energy and sports drink market, which resulted in customers acknowledging it as a strong brand. The brand tries to reciprocate this by creating and continuing special relationships with their clients which leads to long term loyalty, making the brand much stronger. Social factors seem to be more in favour with individuals undertaking more physical exercise for health reasons (Cunningham, 2010). The ultimate goal for the brand Lucozade is to create an actionable audience which is done by developing an online community which can help Lucozade expand their business and sell more products to regain their number one position in the energy drinks market. Lucozade have collaborated with Spotify to allow them to widen their target market to promote and sell their products. According to Crimson Hexagons study in 2013, 15% of Lucozade consumers use it as a cold and hangover remedy. This is a valuable insight for Lucozade as it is trusted to help customers function with their daily lives after drinking too much and being ill. If customers are consuming Lucozade as a cold remedy, then there is a potential for marketing to target new customers through promoting this message in their advertising campaigns, maybe through using some real testimonials. Over the years Lucozade has expanded their range of flavours, currently offering 12. In 1996 they introduced the orange flavour which become the most popular and has increased revenue to  £75 million. They also innovated to create Lucozade energy, which has the same amount of caffeine as a cup of tea (Ward, 2009) targeting the customers that need a short term caffeine boost, without overriding negative effects. David Taylor (2004, p1) thinks expanding products is the cheapest and the least risky strategy compared to making a new brand (differentiating) and can increase the sales of the companys products. Lucozades effective forward planning in its product development was evident when the company introduced Lucozade Zero in 2016 after UK imposed a sugar tax on soft drinks. This product has proven popular as the sales increased by 58%, capturing the market that are looking for sugar-free energy drinks. (Lucozade Ribena Suntory, 2016) Weaknesses: Lack of awareness of a brand can cause issues that customers will not recognise the company in the future and move to their competitors.   (Nicholls, 1989, p. 31) The main weakness of Lucozade is the fact that there is not enough advertising in print media and television, especially in the USA comparing to Powerade and Gatorade, (Jarvie,2012). If Lucozade wants to continue grow internationally it needs to invest in marketing efforts to increase the awareness of the brand globally. This will prove useful if the market becomes saturated in the UK, and will help Lucozade become a globally established brand on par with its large competitors. Lucozade has 0.1% of ethyl (alcohol) which has ruined the image of Lucozade among certain groups of people who consume it as it is an energy drink not an alcoholic drink (BBC, 2004). In order to overcome this, Lucozade should look to develop an ethyl-free version to ensure that customers are not put-off the benefits of drinking Lucozade. Although this will require further capital to be invested in lab work and development of the formula, in the long term if it captures the market it can be a worthwhile investment into product development. Another weakness can be seen through the fact that the company has a relatively low number of followers for their Twitter and Facebook accounts of just over 58,000 and 600,000 respectively. Having a low presence on social media can be worrying in this day and age, as other top companies have moved to advertise themselves on social media since the number of Facebook users has reached two billion and Twitter has four hundred million users (Statista, 2016). Although expanding the product range can be advantageous, it can be a disaster for some companies as Aaker claims (2004, p211-214) products expansion can weaken the existing product which means the new items sale is increasing while the older products are outdated and have less demand for the original product. This cannibalising impact on sales of original products can end their life cycles and can reduce customer loyalty if new products are constantly added to the range. Opportunities: In USA people tend to attend sports events and there are various sports activities that people get involved in, therefore, many people consume energy drinks to gain strength, and boost their energy (Shilbury, Westerbeek, and Quick, 2014, p. 7). Lucozade has the opportunity to expand its market and can take advantage of this growing market to show the brands strength by offering its different varieties of energy drinks. Lucozade can use their established brand name as a strength to capture the opportunities available in the US market through the marketing budget offered by their parent company GSK (GlaxoSmithKline A. Report, 2010, p.6-11) which should be able to offer a large advertising budget and produce effective promotional campaigns to establish a strong presence in USA. There is an increased awareness of the economic potential of sport which results in an increase in activity levels around the world. China, an emerging country has a large portion of the younger generation which make it ideal expansion opportunity for Lucozade.   The Chinese market are apt users of social media, which if Lucozade can tap into, could prove to be a valuable opportunity. Hanrahan (2009) states that due to technological advancements being high in contemporary time, Lucozade has the opportunity to access the technologies with ease, following on from effective market research and investment into their social media platforms. If Lucozade want to pursue Ansoffs market penetration growth strategy instead of market development, UK is still presenting them with good opportunities. According to research performed by Mintel Group (2016), in the last three months of 2015 showed that one in four Britons have used sports nutrition products, which means 42% of men aged between 16 and 24 have used sports nutrition spending  £66 million. Lucozade should take this into account by increasing their products and marketing approach to target the consumers to use their drinks by introducing healthy ingredients. Their marketing message need to incorporate the idea that the drinks can be used as medicine to keep hydrated as it helps to replace electrolytes (Lucozade Ribena Suntory, 2016). Their message can focus on urging consumers to drink more energy drinks instead of alcohol, by increasing the awareness of the dangers of alcohol on their body, to avoid liver damage, hangover- free and the dangers of drinking and driving . Thus there is a potential for Lucozade to enter new markets like bars and night clubs, especially after introducing Lucozade zero which has no calorie and comes in different social flavours. Another opportunity for Lucozade is to capture the caffeine beverage market and become a substitute for drinkers of tea and coffee. As mentioned above, a 380 ml bottle of Lucozade has the same amount of caffeine, so it can be a replacement for tea and coffee, while Lucozade can advertise themselves as a better replacement because of the nutrition that the drink has in it. The price of Lucozade is too expensive based on survey made by Mintel group (2016), this is important as pricing strategies are internal decisions that Lucozade can control. Decreasing the price can help the company to attract more customers, but this has to be done in way that explains to people that the effectiveness of the drink has not changed, but the price has dropped down. This could compromise their profit margins, but can be a benefit in the long term if demand for their products increase. Threats: Lucozade faces fierce competition from three major energy drinks companies which are Powerade, Gatorade and Red bull. These energy drinks products mainly rely on young male customers, that have come to rely on these drinks. If the energy drinks market is seen as targeting just the younger male market segment, it could potentially put off the older lucrative market from purchasing these products. Lucozade can address this problem through their marketing campaigns. The fear of recession is one of the main threats that all companies are scared of as it affects all types of businesses. According to economists the UK economy is yet to recover from the 2008 financial crisis and yet the economy is further set for uncertainty following the 2016 Brexit decision. Uncertainty reduces customers purchasing confidence and inflation is set to increase over the upcoming years. This will reduce customers disposable income which could lead to the sales of energy drinks to decrease. Since Lucozade has been late on to the social media promoting platform, it may be too late for it to capture the opportunities its competitors have established through their large marketing budgets.. PEST Analysis: A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firms control and sometimes present themselves as threats.  Ãƒâ€šÃ‚   (NetMBA, 2002) Since it is an analysis of the external environment, thus it is broader forces affecting all organisations in a market (Chaffey et al., 2008, p. 49). These aspects need to be examined in order to analyse Lucozades environmental market situation. Political environment: National and international rules and regulation have an impact on how companies run. To apply that the EU has forced Lucozade to warn families that their product may contain artificial colouring and additives which are linked to behavioural issues in children which can cause hyperactivity. Lucozade has labelled this warning on their packaging to avoid the legal issues than can ruin their image. (Hickman, 2010) The UK has imposed tax on sugar in soft/energy drinks which is set to come into effect in 2018, this was the reason why Lucozade introduced Lucozade Zero in March 2016, it is a sugar-free and calorie-free version that will avoid this tax and attract a new market segment. However, the old products will still get taxed, which can cause the price to increase, reducing the demand for the products depending on its price elasticity (Matthews, 2016). The main political criticism of Lucozade is that it contains an unhealthy amount of sugar and caffeine. This has caused trouble to one of its main competitor Redbull, which led to it getting banned in Norway and Denmark. Lucozade has addressed this by introducing healthier versions in to their product portfolio. Lucozade has suffered some legal issues, one of which was the banning their 2014 TV advert. Lucozades multimillion advertisement which presented Real Madrid and Wales player Gareth Bale was banned from the EU after claiming hydrates is better than water: Lucozade Sport gives you the electrolytes and carbohydrates you need, hydrating you, fuelling you better than water, according to the advertisement. (BBC, 2014) The wording of their claim was criticised, and ruled that it was an unclear message to the audience. This financial loss was significant, making customers question the validity of their claims. There are other political factors that can affect Lucozade such as the obesity law in the UK which the government blames on the inclusion of additives, artificial colouring and sugar, all these can cause problems for some of Lucozades products. Climate protection laws and controlling the amount of water that Lucozade can use, according to environment agency (2016, p.14) Lucozades sustainable policy the company is regulating their usage of water to reduce wastage. They claim to be investing in pumps and other machinery to enhance their production process and have committed to increase their CSR activity to enhance the impact they make on the community. Although Lucozades target market is aged between 16 and 24, there are some children under 16 who have been buying energy drinks from supermarkets. Gavin Partington, director general at the British Soft Drinks Association (BSDA) says the energy drinks companies are failing to protect young people and they have been drawn into energy drinks. Thus there are many debates to set age-restriction on energy drinks too as they might affect the behaviour of children (Qvist, 2016). Economic environment: Lucozade is affected by a set of factors that are out of the companys control. Those factors include tax rates policies like imposing tax on sugar in energy drinks. Many of Lucozade energy drinks have a high amount of sugar this will, have a negative impact on the company. Another impact is the economic growth of countries where Lucozade is being sold, as the increase of the GDP can lead to the increase of employment and increase of the income and expenditure of people, this helps businesses to produce more products, services and better standards. According to Focus economics (2016) the British economy is going well although it stopped growing well in the third quarter, based on this prediction Lucozade can take the advantage by increasing its products and focusing on what people would rather have. After leaving the European Union, Britain will be more open to the worlds investment as it will be free from EUs restrictions. This is an opportunity for Lucozade to open to more to the coming investors from all around the world. (Bourne, 2016). Also exchange rate has an impact on businesses, the exchange rate means the price of one pound can buy foreign currency, therefore it has an effect on importing and exporting products.   Since the pound dropped after leaving the European Union in 2016, the prices of the imported products have gone up. However, Lucozade suppliers are mainly in the United Kingdom, this can be good for exporting, as the price of the products that get exported has decreased. Thus price of Lucozade has dropped for those who buy it from the UK, thus more products of Lucozade will be required from abroad, this can help to penetrate the market. (campaign Magazine, 2016). Sociocultural environment: Sociocultural examines the progress and improvement in a whole society, the effect of the populations structure and demographic, attitudes, life style, people tastes and demand, and the problem that the society face privately and publicly (Brassington and Pettitt, 2006, p. 850). Lucozade is influenced by the socio-cultural environment, as most of its consumers are male aged 16-24 and the life style of those men is heavily influenced by the media according to Mintel group (2016) research. This research showed that people tend to look after their body more due to the effect of media which shows healthy, toned bodies of celebrities which has made society become more conscious about the way they look and has led to nutritional and fitness trends. Lucozade did not ignore the fact that peoples life styles have changed and the new trends that have emerged. The company believes that Lucozades largest strength will be to use celebrity endorsements to exploit these opportunities mentioned above and make it an even stronger brand. Lucozades brand endorsers include sports personalities such as Gareth Bale and Ashley Young, who have participated in campaigns. The IBF Heavyweight World Champion boxer, Anthony Joshua is their most recent celebrity endorser, promoting the b rand to the keen, fitness market (Celebrity Group, 2016), showing Lucozades response to the trends. According to Ferrel et al (2016, p220) Lucozade is taking advantage of using the current trends and lifestyle which has targeted those who are enthusiastic about sports and fitness. This has helped to split the market into different groups and found more about what the different groups needs. Latest study from Mintel group (2016) shows that men are more interested in taking up sport activities than women. Also 72% of men aged between 16 24 and 54% aged 29 45 consume energy drinks, which shows that energy drinks are more popular among young men, in attempt to attract female market Lucozade launched an advert in 2014 the iconic figure of a female at a party and keeps on moving drinks Lucozade to gain more energy WHAT? Were they trying to attract the female market? (Argyle Green, 2014). Lucozade introduced Lucozade zero which is calorie free (Lucozade, 2016) aimed at people that tend to have a healthy lifestyle especially women according to Rodrick (2016). Besides that, diabetes and obesity have become common in the world, as USA has the highest level of obesity in the world, thus energy drinks companies have focused on making a strategic decision to make drinks that are suitable for overweight people (Winograd, 2014). The population of people aged between 10-25 is increasing according to the latest statistics (Statistics, 2016), which presents an opportunity for Lucozade, however, China has a large portion of young people which is ideal for Lucozade to expand in if it wants to pursue a market development growth strategy. Technological environment: Due to technological advancements being high in contemporary time, Lucozade has the opportunity to access the technologies with ease, following on from effective market research and investment into their social media platforms (Hnarhan, 2009). Technology has helped Lucozade to improve the design of the new caps. According to the social media director of Lucozade Ireland, the latest caps are designed so consumers can have an easier drinking experience, it allows them to get just the right amount of liquid from the bottle and is easier to drink without having to pause. It is designed to work better during sport (Healy, 2015). Innovations such as these will give Lucozade a USP improving their brand loyalty. Technology has an impact on advertising products, especially since the number of social media users is increasing. According to Lee Odden (2008) CEO of TopRank Marketing, social media should dictate strategy as well as tactics used for reaching the desired goals, instead of implying it as a tactic du jour. This shows that social media should be incorporated in Lucozades long term media activity and used for short term advertising purposes such as their partnership with Spotify. In 2015 Lucozade launched their biggest ever marketing drive for the Lucozade Energy product, primarily advertising on TV, radio and various digital advertising media, with limited focus on the social media outlets. This weakness is illustrated through the relatively low number of followers for their Twitter and Facebook accounts of just over 58,000 and 600,000 respectively. Although there are numerous social media applications that Lucozade use to promote their products, Spotify, seems to work in harmony with Lucozade to not only bring more awareness to the numerous products but to promote the products as well.   As previously mentioned even though most brands use Facebook to endorse their products, Lucozade have used Spotify to give them more of a stronger start to promote and sell their products. For this collaboration both companies were promoting one another, for example, Spotify offered users the opportunity to win Lucozade merchandise when they selected their favourite song from the website (Smith and Mae, 2011). Porters five forces: Competitive Strategy offered a rich framework for understanding the underlying forces of competition in industries, captured in the five forces. The framework reveals the important differences among industries, how industries evolve, and helps companies find a unique position. (Porter, 2008, p.xi). According to Porter the five forces are new entry, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and rivalry. (Porter, 2008, p.6) Lucozade has a strong distribution network since GSK has expanded their range of products to cater for consumers with specific needs. Compared to other competitors, Lucozade has a dedicated website which delivers a strong online presence with plenty of engaging content intended to their target group including videos, colourful content and social media details. However, there are other strong energy drinks competitors in the market such as Redbull, Gatorade by Pepsi and Powerade by Coca-Cola. New Entrants: New entrants are the new competitors who enter the market and have the desire to gain market share, and often significant resources. As the energy drinks market is growing there is a possibility to see new competitors trying to enter this market, however, consumers tend to choose the healthier products. To reduce the threat of increased competition from new market players that are attracted through the potential of high profits, Lucozade should try to increase barriers to entry into the market. A method of doing this is by a high production-profitability, gained through economies of scale, such as purchasing and marketing. Through achieving cheaper unit costs and highly differentiated products which Lucozade has been developing through creating a variety of flavours catering for the needs of the different market, barriers to entry can be raised. Threat of substitution: Big firms may also face a stiff competition from substitute products, this happens when the product range is targeted on different customers or services (Porter, 2008, p.137). Although Lucozade is the leading energy drink, it still has to take into account the alternatives competing for this energy drink, before Lucozade introduced-zero, however, Powerade-zero and Gatorade-Zero had been introduced, those two companies are the main competitors to Lucozade.   Lucozade should take into consideration the groups of consumers and what their needs are and try to compete and stay ahead of competition instead of following them. Bargaining power of buyers: buyers play the competitors against each other by demanding high level quality of products or services at low prices (Porter, 2008, p.24). However, the consumer of this market are not sensitive to prices, those who are targeted are those who exercise and need to be hydrated. The level of buyers power is different, as it relies on the suppliers channel such as Sainsburys and Morisons that have a huge number of consumers. A problem facing Lucozade is the brand loyalty customers have to their competition. These customers are difficult to poach no matter how aggressive Lucozades marketing campaign is. Lucozade could try and buy out the smaller competitors if they want their brand to be promoted. By doing this they would also take over their competitors market shares, thus increasing their own, leading to increased profitability (Keegan and Green, 2014). Thus, Lucozade has to get the campaign execution absolutely right to avoid disgruntled customers. Bargaining Power of suppliers: the suppliers can control the buyers purchases by raising the price, reducing the quantity and especially, those who supply unique materials. This can cause loss or decreasing in profitability. (Porter, 2008, P.27). According to environment agency (2016, p.14), Lucozade owns some land to supply them with ground water, so the supplier power is low on Lucozade in this respect. However in regards to being able to purchase raw materials and packaging materials, if Lucozade buy their supplies from one main supplier then they are vulnerable to price increases which the supplier can choose. If they are buying from several suppliers, they may be missing out on opportunities to benefit from purchasing economies of scale. Rivalry: it refers to when there is another company or group who offer the same products and compete on a similar price, quality and advertisement basis as your company. (Porter, 2008, P.138) Lucozade has strong competitors which are PowerAde by Coca-Cola and Gatorade by Pepsi. These products have well known parent companies that have large budgets and industry expertise. Lucozade is less popular, as there is a lack of awareness and knowledge about it in the USA compared to Gatorade and Powerade. However, Lucozade can use their established brand name as a strength to capture the opportunities available in the US market through the marketing budget offered by their parent company GSK (GlaxoSmithKline A. Report, 2010, p.6-11) which should be able to match their advertising budget and produce effective promotional campaigns to establish a strong presence in US. Lucozade are also facing competition from companies that are bringing out energy supplement products which have a strong positi on within specific regions and groups. However, these companies are small and are susceptible to be taken over, which Lucozade may want to consider if they begin to pose a serious threat. Conclusion: To conclude, Lucozade is a market leader in the energy and sports drinks market. It is well established in the domestic market and has a strong brand developed over the last 90 years. It has many strengths including the companys large product portfolio and its innovative use of technology to enhance its products. The weaknesses highlighted in the report suggest that Lucozade need to enhance their marketing campaigns to increase their social media campaigns and be more careful with the claims they make in their advertisements, these are also presented as their opportunities. Further opportunities include developing products to attract the female market segment as the male one may soon be saturated and to develop in to emerging economies (China and India) that have a potential large young market. Lucozade are susceptible to a lot of economic changes in the economy, which they need to monitor and respond through effective forecasting and planning as these will also be problematic for th eir competitors. Lucozade are in a good position but cannot afford to become complacent in this highly competitive environment and have a lot of strategies they can explore to maintain their strong brand image.

Michael Faraday Essay -- biographies biography bio

Michael Faraday could be labeled the "underdog of modern science". The son of a poor blacksmith, Faraday was no stranger to hard work, which was perhaps the exact opposite of many of his contemporaries, who came from wealthy backgrounds and studied science as a sort of extracurricular activity. Although Faraday was unsuccessful when it came to money, he was very successful in the field of science, namely electric science. One of his most important discoveries is that of electro-magnetic induction. It was this experiment, and others of the like, that brought about the discoveries of Maxwell, Rutherford, and Einstein, and elevated Faraday from the son of a poor blacksmith, to a great man of modern science. A Book Binder Michael Faraday was born in the year 1791 in Newington, Surrey England. His parents were poor, and in 1796 his father moved the family to London in search of better work as a blacksmith. His father was a sickly man, and because of this Michael found work at the age of 13 as an errand boy for a local bookbinder. Mr. Riebau, the owner of the bookbinding shop, hired the boy to deliver books and newsletters to his patrons. During breaks, Riebau encouraged Michael to read books and to study. As Faraday grew older, he began attending local lectures held by John Tatum. At the lectures he took shorthand notes, and later rewrote the notes in more depth. While attending Tatum's lectures, Faraday became increasingly interested in chemistry as well as electricity. It was through these lectures that Faraday learned most of what he knew about electricity, galvanism, hydrostatics, optics and geology (Williams). In 1813, at the age of 21, Faraday became a lab assistant at the Royal Institute in Londo... ...was attached to the disk as well as the galvanometer. As the crank was rotated, Faraday noticed that the needle on the galvanometer moved. Moreover, the needle remained in that condition when the crank was rotated at a constant speed. This device Faraday named the Electric Dynamo (Williams). Works Cited Agassi, Joseph. Faraday as a Natural Philospher. Chicago, IL: The University of Chicago Press, 1971. Hart, Ivor B. â€Å"Electrical Science.† The Great Physicists. Freeport, NY: Books For Libraries Press, 1970. Hecht, Eugene. Physics: Algebra / Trig. Pacific Grove, CA: Thomson Learning, 2003. Segre, Kaplan, Schiff and Teller. Great Men of Physics: The Humanistic Element in Scientific Work. Los Angeles, CA: Tinnon-Brown, Inc., Book Publishers, 1969. Williams, L. Pearce. Michael Faraday. New York, NY: Basic Books, Inc., Second Printing.

Anthropology Essays – The Origin of Medicine

The Origin of MedicineAncient Egyptian Medicine CAIRO, APRIL 2008: Ancient Egyptian civilisation has contributed important developments to all sorts of human cognition, and medical specialty is non an exclusion. Ancient Egyptians used to name a physician a â€Å"physician† mentioning to an active, a professional and a wise individual. A doctor was able to cover with what might go on during day-to-day pattern every bit aptly as a countryside general practician would make today. The physician’s occupation was non merely to go to ill people and to urge a intervention but besides a doctor would fix and distribute medicine. The doctor was normally a priest and possibly with good cognition of other humanistic disciplines. Ancient Egyptians were the first known people to hold had a elaborate survey of medical specialty and to go forth written records to depict the healing patterns. The oldest Egyptian medical texts day of the month back about to 2000 B.C. These texts were moderately free of the magician attack to handle unwellness. The earliest known doctor in history was Hesyre, who was the â€Å"Chief tooth doctor and Physician† of King Djoser in the twenty-seventh Century BC. The earliest known female doctor was besides an Egyptian. Peseshet practiced medical specialty during the period of the 4th dynasty ( 2600 B.C ) . Her rubric was â€Å"Lady Overseer of the Lady Physicians† . Equally good as practising medical specialty, Peseshet had a supervisory place and graduated many accoucheuses at the ancient medical school in Sais ( Sa el-Hagar today ) . Concept of the human organic structure: Ancient Egyptians tried to apologize and understand the physiology of the human organic structure. Given how of import River Nile was for life, Ancient Egyptians would say similitude to the flow of the mighty river and to how it irrigated the Fieldss. They assumed the human organic structure, by analogy, had channels that flowed with blood, breathed air and H2O. Peoples would fall ill if a obstruction to these channels happened. For illustration, they believed that bad nutrient would bring forth gases, which in bend would barricade these channels. They, hence, assumed that most of the diseases were because of improperly digested nutrient. Impressions of physiology and disease focused on the bosom as the centre of the homo. The bosom was one’s spouse ; it spoke to a individual in his or her purdah. It was at the same clip the engine of all the bodily work, non merely circulation. From the bosom, continued channels ( Metu ) linked all parts of the organic structure together. Metu did non mention merely to blood vass, but besides to the respiratory tubing, canals of assorted secretory organs, spermous canal, the musculuss, sinews and ligaments. The Goddess of medical specialty ( Sekhmet ) : Sekhmet was originally the warrior Goddess of Upper Egypt. Ancient Egyptians figured her as a lioness, the fiercest huntsman known to them. They believed that her pant created the waterless part beyond the Nile Bankss, and considered Sekhmet the defender of all Pharaohs. The name Sekhmet became synonymous to the Goddess of Medicine during the Middle Kingdom. Therefore, doctors, tooth doctors and veterinary practicians were the â€Å"Priests of Sekhmet† . The caput of lioness symbolized power and the supreme divinity of mending. The priests of Sekhmet were the specializers in medical specialty and surgery. Medical preparation: Students learned the medical profession at schools called the â€Å"Houses of Life† . The coachs had given them some applied experience, but chiefly the pupils had to larn from the written papyri full of cognition and experience. The medical texts were non merely a font of professional cognition but besides a precaution against possible failure. Classs of Ancient Egyptian Physicians: The societal category of Egyptian Physicians existed since the yearss of the Old Kingdom. Medical specialisation besides existed. Writing of travels to Egypt, Herodotus ( 484-425 BC ) noted, â€Å"The pattern of medical specialty based on a program of separation. Each specializer doctor treated a individual upset and non more. Therefore, Egypt was full of medical practicians, some project to bring around diseases of the oculus, others of the caput and others of the bowels. Specialist doctors did non needfully settle in the small towns and towns they practiced the art of healing† ( Herodotus: The Iranian Wars. P. 155 ) . Many doctors were priests and some were Scribes as shown in rubrics like â€Å"Chief doctor and Scribe of the word of God† . Physician ranks were an ordinary doctor ( like a general practician of today ) , a senior doctor, an inspector, an superintendent and a â€Å"Master† of medical specialty. The Chief Physicians of the South and North were like curates of wellness. Royal and castle doctors had particular ranks and rubrics. A practicing doctor had to larn the scientific discipline of drug readying and medicative workss. Ancient Egyptians held handling doctors in so much high esteem that they raised Imhotep ( the great doctor, 2700 BC ) after decease to a sacred position of the God of Medicine. Ancient Egyptian remedies: Because of old impressions of physiology and disease, laxatives had a important topographic point in Egyptian remedies. Ingredients included fresh algarroba bean, Castor oil and colocynth. Bulk laxatives of bran, figs and fresh fruits were besides in usage. Doctors used Ca carbonate and figs as alkalizers. They besides used soured milk and honey to assist digestion. They mixed aggressive cathartics with â€Å"anticholinergics† such as Hyoscyamus ( atropine ) or carminatives as Cuminum cyminum, Chinese parsley and batch. Carob ( pulverization tasted like cocoa made from cods of a certain tree ) and gypsum ( calcium sulphate pulverization ) were effectual antidiarrheal remedies. Egyptian doctors treated bosom conditions non as efficient, because the Egyptian doctors had trouble separating bosom and tummy symptoms. They recommended aloe, mustard, willow, Hyoscyamus and Punica granatum ( incorporating glycosides or utile vasodilatives ) . Diuretic drugs included Apium graveolens dulce, beer, algarroba bean and powdery day of the months. Analgesics were few and restricted to carminatives or spasmolytics. Ancient doctors used effectual febrifuges as salt, alum and willow. However, no grounds exists to the usage of narcotics or other depressants until the Roman period ( 30 BC ) . Treatment of musculoskeletal upset was topical with warm patchs, cataplasms or rubefacients ( medical specialties to blush and warm the tegument, known today as counter- thorns ) like mustard, gum terpentine, retem and olibanum. The Egyptians used Apium graveolens dulce for painful articulations ( it is still in usage today as antirheumatic drug ) . They used Crocus sativus to handle backache. Doctors and accoucheuses used gynaecological medicines to excite labour, command construct or infection. They used common wormwood ( a bitter gustatory sensation works ) for catamenial upsets and diaphragms of crocodile droppings to function as preventive ( the sourness is spermicidal ) . They recommended interpolation of juniper oil to excite labour ( now known to increase uterine contraction and launch labour ) . Ancient Egyptians have known parasitic infestations ; nevertheless, they did non acknowledge that bilharzia ( Bilharzias ) caused the haematuria ( blood in piss ) they described. Antihelminthic dugs based on Punica granatum, common wormwood, thyme and Sb, followed by a cathartic, controlled unit of ammunition worms and cestodes infestations. Antiseptics and disinfectants were effectual. Egyptian doctors used phenols as thyme ( basil ) and bitumen ; intoxicants were beer and fermented grapes juice. They besides used minerals as Zn, Sb and Cu as styptics assorted in a medium for even distribution. For cough, they recommended mixtures of honey, acacia and Sb with aromatic inspiration. Egyptian doctors used ammi visnaga ( incorporating a bronchodilator khellin ) to handle asthma. Egyptian doctors treated oculus infections with antiseptic of Cu and honey, placed on the palpebras or in the oculus. They used acacia, algarroba bean and milk as demulcents for ophthalmic remedies. Skin demulcents as acacia gum and works mucilage were popular. Doctors used Balanites oil, Castor oil and goose fat to command skin infections. They mixed these ingredients with salt, malachite or ochre and used the mixture for patchs. Ladanum treated dandruff. For phalacrosis, they used fats, oils and, symbolically, porcupine quills. For Burnss, they applied an antibacterial mixture of gum terpentine, Cu, oils and honey. To advance healing, they used Aloe vera. Pharmacy in Ancient Egypt: Pharmacy did non be as an independent profession in Ancient Egypt, but a compelling grounds exists of the Egyptians had professional protocols and criterions. The based the interventions conceptually, restricted by limited cognition of physiology. The footing of most medical specialties was herbs and veggies. Doctors used drugs in the signifier of pills, unctions and beads. They besides used dressings and deodorant readyings. Ancient Egyptian doctors did non hold a formulary ( book of standard drugs ) . Alternatively, the medical papyri fulfilled the undertaking of a formulary. Medicines were proper and effectual that BPC ( British Pharmacopeia ) 1911 included 25 per centum of the available drug substances stemmed from Ancient Egyptian medicines. Recommendation of a remedy, readying and dose pointed to awareness of possible benefits and dangers, without grounds of available formal respect to toxicity or contraindication to the medicines used. An Egyptian doctor could merely divert from a given intervention after four yearss, proposing singular protocol criterions. The statement that placebo of Ancient Egyptian medicine was greater than the curative value appears untrue. What we grasp from Ancient Egyptian history marks a society aware of the demand for health care and intervention. Doctors used a diverse scope of works, animate being and mineral ingredients to this terminal. It is true that faith influenced Ancient Egyptians day-to-day life and so had to be intrinsic to medical pattern, yet as written in the medical papyri, documented rational intervention predominated that supported by supplications. Some remedies from celebrated veggies and herbs:Garlic: Believed to give verve, sooth flatulency and aid digestion. Egyptian doctors used garlic as a mild laxative and shrivel haemorrhoids ( hemorrhoids ) . During constructing the pyramids, supervisors delivered garlic daily to workers to give them verve and strength needed to transport on and execute good.Onion: Doctors used onions to forestall colds, conveying about sweat, sooth sciatica and as a diuretic. Priests did non hold onions as neither nutrient nor medical specialty.Cumin: It is widely available in Egypt ; doctors used it to increase the enteric gesture and to handle flatulency. Doctors who were handling joint achings assorted Cuminum cyminum with wheat flour, Chinese parsley and H2O to use as a cataplasm on the hurting articulation.Parsley and benne: Doctors used any as a good water pill.Mustard: The utilizations of mustard were to arouse purging and to alleviate thorax achings.Coriander: The utilizations of Chinese parsl ey were many. It helped with loss of appetency, absent menses ( non because of gestation ) , a laxative and aphrodisiac. Ancient Egyptians believed that Chinese parsley has antifungal belongingss and deters insects. This is the cause of happening in Tutankhamen’s Tomb.The oldest medical text editions: The Ancient Egyptians recorded the medical information we are cognizant of in 12 papyri written in priestly book. They show the comparative edification of medical specialty in Ancient Egypt, consistence of pattern and length of service of remedies. The most of import papyri from the point of view of the elaborate description of unwellnesss and intervention are: The Ebers Medical Papyrus: This papyrus is 23 pages long and is largely an internal medical specialty mention. It includes anatomical and physiological mentions every bit good. It describes 876 formulas and 400 different drugs. The Ebers Papyrus consists of a list of recommendations for nutriments such as lesions, tummy ailments, gynaecological jobs and skin annoyances. The Scribe calculated the sums of ingredients for a medical specialty harmonizing to fractions based on parts of Horus oculus. Until today, the RX symbol on each prescription refers to the Eye of Horus. For some unknown ground the Scribe who wrote it did non complete the papyrus, and ended in midsentence. The Edwin Smith Medical Papyrus: This papyrus is, possibly, the work of a physician associated with a pyramid-building work force. This five metres papyrus trades chiefly with jobs such as broken castanetss, disruptions and oppressing. The doctor divided the 48 instances documented into classs: â€Å" An complaint which I will handle † , â€Å" An complaint with which I will postulate † and â€Å" An complaint non to handle † . It described symptoms of each of the documented instances, urging possible remedies. The Physician who wrote the papyrus was cognizant of blood circulation throughout the organic structure. The Scribe clearly recognized that patient’s pulsation reflects the status of the bosom. This papyrus includes a huge experience in bone hurts that can happen merely during edifice of the pyramids. Similar to Edwin Smith papyrus, few paragraphs had rubrics. However, all paragraphs included the phrase: â€Å" If you examine a patient with a†¦ , † a feature, which marks how close it is to the Edwin Smith Papyrus. This suggests that antediluvian Egyptian doctors recognized that scrutiny is indispensable to place the unwellness. Yet, the Scribe in both papyri did non advert the chances of the diseases. The Kahun medical papyrus1900 BC The oldest yet discovered, dating from the epoch of Amenemhat II. The Kahun Medical Papyrus describes methods of naming gestation and the sex of the unborn. It besides describes odontalgia during gestation, diseases and assorted complaints of females, and concerned with the uterus and finding of birthrate. The gynaecological text lies in 34 paragraphs, of which the first 17 have a common format. They start with a rubric followed by a brief description of the symptoms, normally, of a job of the generative variety meats. The 2nd subdivision begins on the 3rd page, and includes eight paragraphs, which, because of both the province of the bing transcript and the linguistic communication, are about unintelligible. The 3rd subdivision ( paragraphs 26-32 ) dealt with the proving for gestation. The 4th and concluding subdivision contains two paragraphs, which do non fall into any of the old classs. The first describes intervention for odontalgias during gestation. The 2nd describes what soun ds like a fistulous withers of the vesica to the vagina with incontinency of urine † . It besides described methods of contraceptive method. It described prescriptions for urinary, venters and kidney jobs, hurting limbs and achings in the sockets of the eyes. Did Ancient Egyptians recognize forensic medical specialty? Ancient Egyptians used to analyze organic structures of the dead to understand the cause of decease. This should non look unusual for such people traditionally familiar, as they were, to careful chase of cognition. Harmonizing to the American historiographer James H. Breasted ( an authorization on ancient Egyptian history-University of Chicago, 1930 ) , portion of the accomplishment of the ancient Egyptian sawboness was because of what they learned from analyzing the dead organic structures. Surgeons treated clean lesions were by sewing and adhesive patchs. They treated other lesions by acquiring the borders near on the first twenty-four hours, and afterwards handling them with honey and acerb herbs. Egyptian sawbones performed amputations and even more made prosthetic device. The influence of Ancient Egyptian Medicine on the remainder of the universe: The Ancient Egyptians were the first people in the universe to hold based cognition on careful and sharp observations, every bit good as test and mistake. By careful observation, early doctors began mending patterns that they have taught to many. They had a medical pattern that developed over three thousand old ages and gave much toward progressing medical scientific discipline worldwide. Egyptian doctors were celebrated in the Ancient World. Ramses II had sent doctors to the male monarch of Hatti and the Iranian male monarch Achaemenids. Greeks gained medical traditions and footing of cognition from the medical schools of Egypt ( Hamilton: The History of Medicine, Surgery and Anatomy. P. 35 ) . Therefore, Egyptian theories and patterns influenced the Greeks, who educated many of the doctors in the Roman Empire, who in bend influenced Arab and European medical thought for centuries to come. One can clearly detect the bequest of Egyptian medical specialty in few basicss of the Grecian strategy ( Breasted 1930 ) . Grecian medical specialty developed during the 6th to seventh centuries B.C. The first Grecian doctor learned the art at Alexandria during the Ptolemaic period ( 305-330 B.C. ) . The Egyptian thought of decay [wekhedu] may hold resurfaced in the [perittoma] ( infective digestive residues ) of the Alexandrine Greeks. Other characteristics adopted by the Greeks from the Egyptians included several medicative workss, how to compose drug prescriptions, the pattern of prenatal and gynaecological fumigations, and the mending value of temple slumber.

Economics †Frictional and Structural Unemployment Essay

This assignment mainly compares and contrasts the two broad categories of unemployment which are Structural and Frictional unemployment. The type of unemployment which has a greater impact on economy will also be identified and the reasons for this phenomenon will also be discussed. Frictional Unemployment The short term unemployment in an economy refers to frictional unemployment which is present due to normal market adjustments. The factors contributing to the hindrances of employment in frictional unemployment are business adjustments, imperfections of market information that are imperfect or the individual’s preferences for employment are much higher than available. Those people are frictionally unemployed who do not have jobs in the market with wages of current market level; these jobs are within reasonable reach and are suited to their skills (Gilpatrick, 1966). However, this type of unemployment is not long-term. Frictional unemployment can be removed without any increase in aggregate demand and in a short period of time. There are jobs available for those who are unemployed, under this type of unemployment, but the workers are not aware of other opportunities, they require time to readjust to business changes or they choose to wait for other job opportunities. The assumptions of frictional unemployment are that labor productivity, state of technology and the skills of labor force remain constant in the short term (Gilpatrick, 1966). Structural Unemployment Structural unemployment occurs because of the structural changes in the economy or the business processes of the related businesses. This type of unemployment is encountered in the long run and sometimes could arise without any changes in the demand. The composition of final demand, technological advancements and shifts in the locations of industries are the main structural shifts that affect the labor and skill requirement. If the labor force is capable of adapting to the new environment, there will be no problems. Those who are not able to adapt, they get unemployed because either their skills are no longer required in the industry or their skills are non-transferable to other occupations (Gilpatrick, 1966). The basic changes responsible for structural unemployment are in final demand of product mix and in technology. However, when there is exhaustion of resources locally, the industries can move out to other geographical regions which cause structural unemployment. When there is a change in technology, no increase in skills of the labor will provide employment for those who were displaced. Those who do not have the skills required to get employed are said to be structurally unemployed (Gilpatrick, 1966). Differences between the Two Types of Unemployment The key difference in the two type of unemployment is that in the structural unemployment, the unemployment is caused by the mismatch of specific labor skills supply and demand, whereas in frictional unemployment, there is no such mismatch. Another key difference is that the structural unemployment is long term whereas the frictional unemployment takes only a short period to get eliminated, given other things constant. Impact on Economy Structural unemployment has a higher impact on the economy as this type of unemployment can trigger a higher level of inflation when the demand of the products gets higher. The structural unemployment can get the industries disappear from the economy which are no longer require or if the labor does not have the skills required. This is a long term unemployment which also increases the impact as the unemployed labor does not contribute to the economy. Frictional unemployment on the other hand is a short term phenomenon which is eliminated in a short period of time. This is not as bad for the economy as the skills required in the industry are present with the workers and they will find their desired work shortly. References Gilpatrick, E. (1966). ON THE CLASSIFICATION OF UNEMPLOYMENT: A VIEW OF THE STRUCTURAL-INADEQUATE DEMAND DEBATE. Industrial & Labor Relations Review, 19(2), 201-212. Retrieved from Business Source Complete database.